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Case study 02

Khawaja Collection

Premium Fashion E-commerce Experience

Category
Fashion · E-commerce · Digital Experience
Location
Mandi Bahauddin, Pakistan
Khawaja Collection homepage with a model in a cream embroidered suit and the headline “Quiet luxury, honestly priced”

Overview

Khawaja Collection is a clothing and fabric shop in Mandi Bahauddin with a deliberately tight, considered range.

The online store sells women’s and men’s clothing — unstitched lawn and khaddar, ready-to-wear, formals and bridal — alongside bedsheets, quilt covers and accessories, with delivery across Pakistan.

The Challenge

The shop chooses its cloth piece by piece rather than stocking everything. The store needed to feel just as considered online, not like a crowded catalogue.

It also had to fit the way people in Pakistan buy clothing: unstitched fabric sent to a tailor, cash on delivery, and quick questions answered before an order is placed.

The Approach

A quiet, editorial storefront lets the fabric and photography lead, with clear categories and honest pricing in PKR.

Buying is shaped around local habits — cash on delivery is the default, WhatsApp enquiries sit on every product, and each order can be followed from confirmation to delivery.

UX & Design

A warm, neutral palette, refined serif headings and generous product photography give the store a calm, premium feel.

Shoppers move through New In, Women, Men, Bedsheets, Unstitched, Ready to Wear, Bridal and Sale, then narrow results by size, colour, fabric, pieces, price, availability and discount. The layout is designed for mobile as carefully as desktop.

Khawaja Collection homepage on a mobile phone
Khawaja Collection product page on a mobile phone

Key Features

  • Curated catalogue

    Women, men, unstitched, ready-to-wear, bridal, bedsheets and accessories, with featured collections, new arrivals and a sale section.

  • Filtering and sorting

    Filter by size, colour, fabric, pieces, price, availability and discount; sort by newest, price or best selling.

  • Detailed product pages

    Colour, size and quantity selection, add to bag or buy now, a size guide, fabric details, shipping and exchange information.

  • WhatsApp enquiries

    Every product has a one-tap WhatsApp enquiry for questions before ordering.

  • Cash on delivery

    Cash on delivery by default across Pakistan, with free delivery on orders over PKR 5,000.

  • Order tracking

    Customers follow an order through each stage using their order number and phone number or email.

  • Accounts and wishlist

    Customer accounts and a wishlist for saving pieces to come back to.

  • Clear customer care

    FAQs, shipping, exchange & returns and refund policy pages written in plain language.

Development

The store is a modern React application using TanStack for routing, backed by Supabase and deployed on Vercel.

Pages include structured data and a sitemap for search, and Google Analytics is set up to understand how shoppers use the store.

Technology

  • React
  • TanStack
  • Supabase
  • Vercel
  • Google Analytics
  • Structured data (Schema.org)
Product page for a 3 piece unstitched embroidered lawn suit with add to bag, buy now and WhatsApp enquiry buttons
Product page
Women’s collection page with filters for size, colour, fabric and pieces
Women’s collection
Track your order page asking for an order number and phone number or email
Order tracking

Live Website

Khawaja Collection is live. Explore the real site at khawajacollection.com.

Visit Live Website(opens khawajacollection.com in a new tab)

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E-commerce · Jewellery · Business Platform

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Al-Madina Jewellers homepage with gold bangles, a bridal necklace and the headline “Weighed Honestly, Made Beautifully”

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